It is time
There could not be a more important time to imagine a better world, and fundamentally question the way we choose to live on our planet. How we see ourselves. How we treat others. How we care for our place, our communities and our ecosystems.
Even the way that we approach our problems.
The acute catastrophe of the COVID-19 pandemic has drawn greater attention to many other interconnected challenges--global health, environmental, social, spiritual, and economic problems that have been underappreciated or neglected for decades. This is accelerating opportunities for greater collaborative action, as so many groups now focus on the necessity of a “Great Transition”. While ambitious integrative efforts have never been more important, it is imperative to apply these with mutualistic value systems as a compass, as we seek to make wiser choices. Project Earthrise is our contribution to this important process.
Project Earthrise is inspired by one of the most profound moments in modern history. The “Earthrise” photograph, taken on the 1968 Apollo 8 mission, became one of the most significant images of the 20th Century. It triggered a profound shift in environmental awareness and the potential for human unity. It provided a “wake up” call on every level, from personal awareness to planetary consciousness—and inspired the first Earth Day in 1970. This event had a far broader agenda than it has today, addressing manifold issues ranging from growing poverty, blight, racism, and war, to broad-ranging environmental decay—with exploitative economic systems as the common denominator, stemming from a culture of profit over people, and self-interest over the beauty and mystery of nature. In short, it was a call to address fundamental value systems—arguably the same kind of shift in consciousness that we need to reignite now.
In the spirit of these powerful events 50 years ago, we launched Project Earthrise at our 2020 annual conference of inVIVO Planetary Health. Through the ongoing activities, discussions, and events of Project Earthrise we hope to provide an ongoing forum to develop our strengths and our assets, to engage with others to ask meaningful questions for purposeful actions, and to create a positive, healthy, and inspiring community that creates opportunities for all who wish to be part of it.
Imagining the future
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